Creative Director | August 2015 - Present
• Manage relationships with clients, guiding them through the design thinking process.
• Propel brand differentiation and raise the bar on brand storytelling with measurable results.
• Collaborate with clients, project managers, creatives, engineers, and cross-functional teams to provide feedback and ensure design integrity of projects.
Brand Strategy | May 2016 - Present
• Align innovation, strategy and creative with client/business requirements.
• Help other leaders and companies set their path, define and grow their brand, and bring product and services to market.
• Create integrated campaigns and brand activations that shift perception and creatively elevated client products.
Visual Designer | June 2007 - Present
• Set the bar above current design trends and styles during the initial ideation/design.
• Design dynamic branded campaigns, websites, emails, landing pages, and animated banners across multiple devices.
• Plan, create and implement a design language and systems consistent throughout a brand, product, app or ui platform.
Product Designer | June 2016 - Present
• Effectively communicate conceptual ideas, design rationale and the specifics of user-centered design process.
• Quickly iterate on concepts to bring them to life.
• Partner with PMs, engineers, researchers and content strategists to oversee the user experience of a product from conception to final delivery of product.
Interaction Designer | June 2012 - Present
• Collaborate with the clients, PMs, front-end developers, and engineers to solve design problems and create flexible, intuitive and scalable UI and UX solutions.
• Create wireframes, storyboards, user flows, and site maps to effectively communicate initial interaction and design ideas.
• Effectively communicate design choices & direction to clients by incorporating and articulating design principles which balance the users' needs.
Digital Illustrator | June 2010 - Present
• Illustrate modern 2D characters.
• Design 2D and 3D logos, icons and graphics.
Motion Designer | June 2017 - Present
• Pitch visual narratives and storylines and concept storyboards for clients.
• Design and animate 2D and 3D logos, title sequences, Instagram Stories, lyric videos, and presentation decks.
• Design interactive interfaces animated transitions and onboarding for desktop & mobile apps.
Content Creator | June 2017 - Present
• Create original visual and motion content for multiple platforms.
• Work with clients and researchers to create unique original content that aligns with client, b2c, or b2b products, and the brand voice.
• Use content audits to analyze and improve posting strategy.
Client List: Earnin, BeautyCon, Nike Lab LA, Super Deluxe, Virgin Records, Vice Media, RCA Records, Tesla, Belkin, Speedo, Okayplayer, and DanceOn.