About Me

I built my skill set and career crafting stories through beautiful pixel perfect designs. I wanted to evolve good design into functionality, so I learned how to build and ship projects built by cross-functional teams. Over time I realized what I really love is making complex systems simple and relatable. And that I shine at making these systems look great.

Interactive Design

I focus on the user and all else will follow. Problem-solving that starts with people will end with innovative solutions.

Visual Design

With a pen & paper, I approach the creative process with an open mind, thoughtful intention, consistency, and balance.

Content Creation

I can help you identify your audience, who you want to speak to and how; while creating unique influencer content.

Multimedia & Photography

I've stepped out from behind the lens & sketchbooks to develop my skills in photo retouching, animating, and 3D rendering.

Design Skills

I enjoy obsessing over details and refining to pixel perfection.

sketch (certified user)

90%

photoshop (adobe certified expert user)

95%

illustrator (adobe certified expert user)

95%

after effects

45%

cinema 4D

35%

invision app

80%

wordpress

40%

basic css

20%

Experience

Vemba Corp.
Nov '16 - June '17
Culver City, CA.

• Executed all design stages of vemba.com's public website relaunch, from concept through final handoff to engineering.
• Evolved designs for the Vemba “Share” product feature (a tool for creators) into a Sharing Suite (tools for enterprise), across desktop and mobile app.
• Re-designed the UI and interactions of an acquired mobile app (Epoxy Social) to align with Vemba’s brand & products.
• Designed UI and visuals for a partner-branded video playlist landing page.
• Created UI sketches, flows, wireframes, and prototypes across desktop and mobile.
• Researched user stories needed to develop and design new features within the Vemba product.
• Established a cohesive visual identity of Vemba's rebrand; from product to all enterprise facing and social marketing materials.

Epoxy.tv
June '15 - Nov '16
Venice, CA.

• Lead the refresh of epoxy.tv.'s public website. Then collaborated with the front-end developer to further simplify the user flow and design into a microsite, post-acquisition.
• Conducted user research and evaluated user feedback to identify opportunities for improvements within Epoxy’s product features.
• Redesigned the “Share” product feature on Epoxy’s Desktop platform. Designed the mobile app version, concept to completion.
• Crafted wireframes, user flows, site maps, interface mockups and prototypes to effectively communicate interaction and design ideas within the Epoxy Platform and mobile app.
• Refreshed and maintained Epoxy’s best practices and brand guidelines.
• Designed marketing initiatives informed by extensive user research.
• Designed all of Epoxy’s shareable product assets. Efforts increased feature usage by 58% one month after implementation.
• Coproducing short-format documentaries, featuring YouTubers. This entailed filming, story research, designing visual assets and marketing materials, and production needs.
• Provided professional photography services and retouching. Talent, marketing, product and social photo shoots.
• Created content across Epoxy’s social media outlets. Graphics, motion graphics illustrations, 3D renders and product/community photography.

Murad Inc.
June '14 - May '15
El Segundo, CA.

One of four members of the UX/UI team that relaunched Murad.com’s eCommerce site. I worked alongside the marketing, product, and dev team on overall strategy and direction, relaunching the site cohesively with the rebrand of Murad Inc. I also worked on micro and mini sites and designed supporting materials for international promotions and product sales. Other responsibilities included working with a digital marketing team to evolve social media content and I provided professional photography services.

Vice Media
May '14 - April '15
Venice, CA.

I designed and animated motion graphics for series titles, maps, stats, blog posts, and social media using Adobe Photoshop, Illustrator and After Effects. This includes managing daily requests from product managers and producers and working closely with clients and the Vice Team. An attention to detail and swift problem-solving lead by research and creativity was a necessity. My time was divided between designing assisting on photo shoots, which involved scouting locations, rigging/testing lighting, and set-up/breakdown of cameras (ie setting, lenses, positioning, focus).

@iamnaomidesign
May '07 - Present
Los Angeles, CA.

Naomi Salazar Design Photography is my studio. I deliver digital and physical brand experiences, create cohesive user experiences and provide professional photography services. I’ve worked closely with a variety of brands, music related, tech, and mobile app clients, including SelectNY, Josie Maran Cosmetics, Belkin International, Speedo USA, Tesla Motors, Bella + Canvas, Machinima, Supreme NY, RIF/LA, LATHC, Live a Great Story, Discover Los Angeles, The Hundreds, Nike, Okayplayer, and DanceOn. Specialties: Interaction Design, Product Design, UX/UI, Visual Design, Strategic Thinking, Idea-generating, Art Direction, Branding/Identity Design, Photography, and Photo Retouching.

Amoeba Music
Aug '99 - Jan '10
SF & Berk, CA.

• Created marketing campaigns that broadened in-store customer reach, identified their needs and increased overall profitability.
• Developed and maintained revenue driven strategies around unique promotions and weekly 3rd party advertising.
• Managed weekly bookings of coop ads with partners, vendors, and publications.
• Maintained a well-curated events calendar, representative of international music, movies and cultural experiences in every genre.
• Co-hosted community and industry events while prominently representing and preserving Amoeba Music’s unique integrity.
• Booked and hosted live in-store performances, release date signings, Q&A’s and DJ sets of all calibers.
• Liaised directly with talent reps, music labels and studios regarding promotions and logistics; from stage production to event marketing.
• Communicated with Amoeba buyers, suppliers, and distributors to plan product range and stock quantities around advertising, events, and promotions.
• Worked closely with floor managers to establish best practices of product positioning: displays, featured showcases, end-caps and impulse buy.
• Managed 2 teams (of 3 to 4 people each) between both Bay area locations.

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