FEATURED PROJECT DESCRIPTION: “Not Enough Challenge” Social Content for
PROMPT: There’s a massive emphasis on content and content creation with regards to marketing. Techniques such as are built around creating content for users to find and engage with. It is the present and future of the marketing world. And as a , my job is to take your ideas and turn them into content that’s valuable for your business.
PROJECT: As the go-to premium MCN for dance culture, (likes, comments, shares, etc.) to their programming and partnerships by using their to highlight user-generated content in trend-setting ways. continues to drive awareness and engagement
I was asked to produce visual content using creative methods to drive traffic to their Instagram profile and feed, while also making this content more searchable and viral.
For the #NotEnoughChallenge, the one-off partnership was arranged between Norwegian Musician , West Coast R&B duo , and ; promoting their 80s inspired release, The dance community was invited to participate in filming and posting their best “New-Jack Swing” dance routines, while given a chance to be featured on Instagram Profile with 635k Followers.
PROCESS: With limited assets, I was given free creative reign to produce high-quality micro-content micro-content to be distributed on client/talents social media channels.
Point of view:
Q: Who is this for?
A: A global community of dancers and musicians of all ages, current and new, looking to engage, share, and be supported. This would include 53% of Instagrams overall users.
Q: What can I offer that is special?
A: I understand the demographic and how to hit the target audience by creating content that reflects the style of song and dance. I can create content that aims to build DanceOn’s brand while also connecting on an individual basis with their community members. They believe strongly in the power of one-on-one interactions and connections.
Q: What purpose does it serve?
A: DanceOn’s current engagement rate is 2.15%. A bit higher than the industry standard. The goal is to raise the benchmark, connecting with their current community while expanding engagement with premium sharable content.