Personal Rebrand
PROMPT: I built my skill set and career crafting stories through beautiful pixel perfect designs. I wanted to evolve good design into functionality, so I learned how to build and ship a project built by cross-functional teams. Over time I realized what really love is making complex systems simple and relatable. And that I shine at making these systems look great.
PROJECT: My traditional resume was only humanized through a well-written cover letter. My newly designed graphical resume adds a whole new dimension by visually introducing me – the person behind the experience. I use imagery to tell the viewer something about myself before the first word is even read. It’s focused and to-the-point. A modular system that can exist as a static or dynamic design.
PROCESS:
Point of view: I thought a lot about this.
Q: Who is this for?
A: Future employers, collaborators, potential clients and peers.
Q: What can I offer that is special?
A: Apply interaction design knowledge with visual design skills to create an eye-catching graphical system that’s simple to follow but unique in experience.
Q: What purpose does it serve?
A: It’s an opportunity to insert my personality into that first impression making it about more than great content.
Research: A cup of coffee and hug goes a long way when recruiting important and appropriate people (I’ve got smart friends!) for feedback. I explained my interest and point of view and sat back to open myself up to theirs. Questions, concerns, and lots of details I’d not really considered.
Ideas: The feedback was handy and helped me take an informed approach to the process. I organized this information and used it to map out a system.
Sketching: With a rough system mapped out I sketched ideas balanced by feedback, insight, and creativity.
Design: I made sure to keep all design elements intentional. And what better way to bring style into the system then my love for postmodernist design.
Conclusion: Overall it’s been a rewarding experience. Thinking more like an interaction designer through this rebrand has helped me immensely in understanding how I want to communicate. I can only hope that some of Ettore Sottsass insight into communicating with style has rubbed off on me in some way.
Interested in working together? Please keep my resume on file.
Client: @iamnaomidesign (that’s me!)
Skills: Establishing a style guide, Layout Design, Branding, Digital, Graphic Design, Print
Tools: Sketchbook, Adobe Illustrator CC, Kuler